Super Normal: Sensations of the Ordinary

$29.17

"The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of ""super normal design"": alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag, there are design classics like Marcel Breuer's tubular steel side table, Dieter Ram's 606 shelving system, or Joe Colombo's Optic alarm clock of 1970. With products by Newson, Grcic, the Azumis, and the Bouroullec brothers, it also represents the generation to which Morrison and Fukasawa belong. The phenomenon of the super normal is located, as it were, beyond space and time; the past and present of product design both point to a future that has long since begun. The super normal is already lying exposed before us; it exists in the here and now; it is real and available: we need only open our eyes; Fukasawa and Morrison make it visible for us.
When we designed and made this knit, we carefully considered sourcing and creating as responsibly as possible, within the constraints of resources available. After all, design is a series of well-considered choices taken.

We first look for small batches of vintage or deadstock yarn from mills. This yarn is of too insignificant quantity for larger brands to buy, otherwise facing a dismmal future in the bottom of the yarn stockroom or in the landfill.

Then, we fully-fashioned knit this garment, with both digital machines and delicate hand knitters (linkers). There are about twenty-nine steps altogether from yarn to knitwear. In combining the old and the new, this process creates 28% less material waste than cut-and-sew, and 50% less water waste.

At the end of this knit's lifecycle, it will quietly biodegrade back into the earth, as it is made of organic matter.
"Caring for me is easy as I need infrequent cleaning. Give me a shake after unrolling from your bag. Sometimes, let me breathe near a window, perhaps slung over your favorite chair. Occasionally, hand wash or machine wash me cold under "wools & delicates". I like to spread out flat under the sun to dry. Do remember I am made of very sensitive, organic precious fibers. Care for me kindly as you would a friend.

After wearing me for the first few times, you may find small balls of fibre forming on the surface. These small balls or pills are caused by some of the loose fiber tangling together as areas are rubbed during wear. Pills can easily be removed by hand or by using a cashmere comb or "defuzzit" device.

You will find that after lavishing a little care and attention on me and removing the pills in this way, my surface will actually consolidate and soften in handle and touch. Like fine wine, I will improve with age if cared for properly. (♬)"